Molly Mattsson

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Creative Direction 
& Visual Communication

“New Britannia”

2025

Styling & Creative Direction:
Molly Mattsson

Model: @beatrice_gvr
New Britannia is about a girl who is exploring what Cool Britannia means to young people today and how it is reinterpreted. Inspired by the Oasis reunion and the return of 90s Britpop, she connects with a time she didn’t live through, but still feels close to. Set against raw, everyday backdrops, she wears modern takes on Britpop style: Adidas, denim, and graphic tees. She captures the feeling of a cultural comeback - one that blends nostalgia with a young and personal feel. It’s not about copying the past, but about reviving its energy in a new way.


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