Molly Mattsson

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Creative Direction 
& Visual Communication

Denial of Nostalgia

2024

Styling & Creative Direction:
Molly Mattsson, Francisco Garcia and Sophia Kelly-Wong
Model: @marieeecs
Hair and Makeup: @cassy.beauty_

Collaboration with Mia Chiappori
@mia.chiappori Denial of Nostalgia explores the introspective journey of self-discovery through the personal meaning we assign to our belongings and the sentimental value shaped by the shared history we unconsciously attribute to them. It examines how personal belongings intertwine with memories, identity, and a sense of self, reflecting on how objects once central to our identity through memory association might evolve or dissolve in significance as we redefine ourselves over time.

This process highlights the role of souvenirs as tangible links to experiences, acting as anchors that reconnect us to the emotions and memories of particular journeys.
Through a collage-like presentation of still-life photos of objects and model portraits, the concept navigates the inner conflict of man versus self, encapsulating the mental battles endured in the process of immigration and adaptation. It speaks to the necessity of letting go - of being “forced to forget in order to move forward”, with themes of concealment and suppression visually represented by objects wrapped and covered, symbolizing the tension between remembering and moving on.



Click on the link to view
MIA Media Plan Dossier https://indd.adobe.com/view/f4cdd012-4da5-41f7-a963-c7a05a127803



Mia Media Plan Dossier

2024

By Molly Mattsson
Landscape created in Unreal Engine & edited in Premiere Pro
Videos edited in Premiere Pro
View videos at  @miaabrand123


Collaboration with Mia Chiappori
@mia.chiappori

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