Molly Mattsson

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Creative Direction 
& Visual Communication

Click on the link to view Frammenti Familiarihttps://indd.adobe.com/view/a343f031-7858-4af6-b365-5ae725a4000b


Frammenti Familiari 

2023
Instagram Campaign 

Landscape created in Twinmotion & edited in Premiere Pro
Videos created in Premiere Pro
AI Artworks
By Molly Mattsson

“Frammenti Familiari aims to spotlight specific still moments, encapsulating “fragments” of Italian family life that radiate the joy and simplicity inherent in these cherished moments. The campaign aspires to evoke a sense of nostalgia among the target audience, many of whom have children and families on their own. By showcasing relatable family experiences, the campaign will enable our consumers to see reflections of their own lives, fostering a deep connection between Brunello Cucinelli and their unforgettable memories with family members.”




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